AMKETTE, manufacturer of USB flash drives and computer peripherals, has announced a new customization service aimed at the corporate gifting and promotions market in India. The company is offering to pre-load software on USB flash drives (also known as pen drives), as per the clients requirements. Once loaded the flash drives will automatically start each time it is connected to a computer. Even better the corporate logo of the promoting company is printed on the flash drive giving them a special look.The new 'autorun' feature on the flash drives makes any presentation, powerpoint, pop-up, or movie clip start up immediately when inserted into a USB port.
Amkette has estimated that the corporate gifts and promotions market is very large in India and there will be many takers for flash drives as promotional tools because it helps in increasing the strength of the message being given. Flash drives are very useful devices and people tend to keep them for long durations and when it is coupled with a brand promotion it helps deliver the message more power fully and permanently.
Any corporate who wants to promote a particular product can use a promotional Flash Drive instead of distributing brochures or CDs as done in the past. They can get their brand logo printed on the flash drive and their presentation stored on the memory so that it would appear every time the user inserts it into the computer. What is better is that the user will use the flash drive regularly, keeping the brand recall of the company high.
No comments:
Post a Comment