New Specialized Intel Atom Processor Targets

Advancing innovation around the Intel Atom processor with a goal to
target additional market segments, Intel Corporation today announced
four unique versions of processors and two new system controller hub
additions to the company's "embedded" business division product
line-up. The new products for the Intel Atom processor Z5xx series
include industrial-temperature options, as well as different
package-size choices better suited for in-car infotainment devices,
media phones, eco-technologies and other industrial-strength
applications.

The low-power Intel Atom processor is behind much of Intel's growth
into several new computing-related market segments, extending the
popular Intel architecture to embedded industries such as automotive
in-vehicle infotainment (IVI), industrial control and automation, and
media phones. These products also enable market segment innovation
through advancements in integrated 2-D and 3-D graphics, video
acceleration and support for multiple operating systems including
several versions of Windows and Linux.

"With the addition of these new products, we can bring the benefits of
Intel processors to new applications, devices and customers who
develop products used in unconstrained thermal environments with
low-power in mind," said Doug Davis, vice president, Digital
Enterprise Group and general manager, Embedded and Communications
Group, Intel. "Meeting the needs of embedded environments and new
market segments will play a large role in delivering the connectivity
and functionality necessary as the number of devices connecting to the
embedded Internet is expected to grow to an estimated 15 billion
devices by 2015," Davis added, citing a January report by IDC's John
Gantz titled "The Embedded Internet: Methodology and Findings."

The Intel Atom processor is the company's smallest built with the
world's smallest and most energy-efficient transistors. Intel's
30-year-old embedded computing division focuses on machines, devices
and equipment that have computing and Internet capabilities but are
not traditional PCs, laptops or servers. Intel offers an extended
7-year lifecycle for those areas that require longer product refresh
cycles such as IVI.

"Intel is well known for innovation and we're excited to see them
introducing new low-power consumption Intel Atom processors targeted
for in-vehicle systems," said Greg Baribault, director of product
management for the Automotive Business Unit at Microsoft*. "Intel Atom
processors and the Microsoft Auto software platform will provide
scalability for the new era of advanced in-vehicle solutions."