announced a "strategic alliance" Wednesday that will result in a line
of cobranded mobile phones. Each company will bring their specialty —
mobile telephony and navigation, respectively — to the table for the
line of location-centric Garmin-Asus Nuvifone models, several of which
are expected to hit store shelves in 2009.
Garmin originally announced plans for its so-called Nuvifone in 2008.
That device will be renamed the "G60" and will be available in the
first half of 2009.
Asus, perhaps best known in the U.S. for its line of ultra-small Eee
PC netbooks, is an up-and-comer in the mobile phone space. It makes
sense for a navigation company to team with a company that builds
phones, Rob Enderle, principal analyst at Enderle Group.
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